The Business Strategy
Townsend Analytics was the little known parent company for RealTick, a popular retail trading platform. With a new trading platform and product line for institutional traders, Townsend needed to dramatically raise its visibility and reposition the brand.
Marketing Communications Support
Silver created a new logo and supporting brand identity system that gave visibility to the parent brand for the first time, with a symbol that visually captured the brand’s innovative “no boundaries” positioning. The new logo also emphasized the distinctive “Townsend” name, de-emphasizing “Analytics” to provide the flexibility for a shift to a more all-encompassing descriptor as the company’s capabilities expanded in the marketplace.
Silver also developed a full suite of integrated marketing communications, including Townsend’s website, digital and print collateral, advertising and trade show exhibits. Content and visuals reinforced Townsend’s emerging positioning as an innovative leader in institutional trading technology.