The Business Strategy
Audit, tax and consulting firm Loeb & Troper had a strong track record of leadership in the health care, not-for-profit and special needs sectors, but the content, look and feel of its marketing communications did little to convey that differentiating strength.
Marketing Communications Support
Silver Communications recommended rebuilding Loeb & Troper’s communications from the ground up. Competitive communications shared a “me too” sameness, with lots of photos of important client meetings, handshakes, and mildly hip looking young associates. Content was inwardly focused — accountants talking about their business, not their clients'.
Silver developed a new visual identity for Loeb & Troper, along with content and design for a new website and suite of print marketing communications. Content was client-centric, and the new visual identity featured a series of innovative, proprietary conceptual illustrations. This “out-of-the-pack” look and feel helped to position the firm as an innovative thought leader.