The Business Strategy
Credit Suisse wanted to leverage its alternative investments expertise to expand beyond its institutional client base into the affluent end of the retail market. The strategy called for the relauch of three existing funds, followed by progressive introduction of additional alternative funds.
Marketing Communications Support
Credit Suisse had to raise its profile as the alternative investments expert among financial advisors and upscale individuals, while simultaneously providing advisors, clients and prospects with clear, compelling fund-specific information.
Silver developed a coordinated visual personality for the funds, one that was flexible enough to present a consistent “trade dress” across all communications and media, and scalable to accommodate new funds. Clearly worded content, effective visualization of information, and client centered information hierarchies helped advisors explain the funds and supported an image of expertise, transparency, and client focus.