The Business Strategy
Following it’s initial launch, Clearbrook differentiated itself from large wirehouse brokerage and advisor platforms by emphasizing the transparency that was embedded in its offering. However, the company’s business focus shifted from its platform toward asset management and institutional consulting. The challenge was to reposition the Clearbrook brand without sacrificing the awareness that had been built within the institutional investment community.
Marketing Communications Support
Silver created a new visual identity system for Clearbrook, including a new logo, to support the relaunch and repositioning of the brand. The boldness and simplicity of the new look encouraged target audiences to take a fresh look at Clearbrook, opening opportunities for digital, print and social media to introduce the firm’s capabilities.
Silver developed coordinated content and design for a range of digital and print marketing communications, along with key content and visuals for Clearbrook’s new website. Communications were designed to leverage the firm’s distinctive strengths in alternative investment strategies, as well as Clearbrook’s independence and objectivity.