The Business Strategy
With a core team of fixed income pros, CCP needed to distinguish itself from the more staid look of its parent Chapdelaine & Co., and establish itself as the “go to” firm for actionable fixed income opportunities.
Marketing Communications Support
To reinforce the depth of the firm’s intellectual capital, a major point of differentiation, Silver created a logo suggestive of the firm’s information-driven approach, punctuated by insight.
Silver also developed CCP’s website, which enabled users to access examples of the firm’s analysis and ideas. Business development and client service was further supported by a comprehensive suite of digital and print marketing communications that showcased CCP’s intellectual capital, and the depth and breadth of its fixed income trading network.