The Business Strategy
BNY Securities Group’s strategy was to deliver seamless, end-to-end securities trading, execution and processing to the institutional investment community. The Group needed to communicate the image of a fully integrated organization, not just a portfolio of companies serving narrower market segments.
Brand and Marketing Communications Support
Building on the success of the transition strategy we recommended, Silver developed a new unified visual identity system, including a single new brand signature, BNY ConvergEx Group.
Silver also created a unified marketing communications system, and developed content and design for a coordinated suite of digital and print assets that effectively reintroduced the “new” company to the institutional investment community.