Information may be the greatest overlooked opportunity in marketing communications. All too often, it is reduced to vague sales jargon that doesn’t differentiate, or treated as nothing more than a compliance headache.
Information is opportunity. If it’s relevant and presented well, information can make your competitive advantage real and help establish a relationship of trust and value with prospects and clients.
Information works on many levels. It can quickly communicate and reinforce key elements of your value proposition, streamline the transaction process, and position your company as a one that values clients and doesn’t waste their time.
Visualizing information can increase comprehension and memorability. Complex processes, key data and competitive advantages have greater impact when they are presented in simple, engaging graphics.