Consider this ad. For target prospects — hedge funds, asset managers and other institutional traders — reliability and speed of execution are critical. Trading opportunities appear and vanish in nanoseconds, and there are no second chances.

How to engage prospects? Start with a simple message that has instant appeal. Increase its impact with a dramatic visualization. If you’re a trader whose execution management system has ever let you down, you’ll want to know more.

The ad effectively communicated InfoReach’s most compelling point of differentiation for it’s execution and order management technology: superior engineering, delivering industry-leading reliability and seamless scalability. The message was driven home by the new themeline developed by Silver – Engineered for what’s next.

Silver Communications


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