ETFs: Golden Goose or Golden Glut?

ETFs: Golden Goose or Golden Glut?

ETFs and other Exchange Traded Products are among the hottest topics in today’s investment universe. The prize? A 2015 survey PwC survey revealed that asset management firms expect global ETF assets to grow to a $5 trillion by 2020, and $7 trillion by 2021. But even if demand proves to be as robust as predicted, …

The Clinton Brand: A Repositioning Challenge

The Clinton Brand: A Repositioning Challenge

Like most of us, Gregg Sibert and Jeff Ewen have been closely following (and occasionally enjoying) the unfolding spectacle of the 2016 Presidential campaign. Cynical as it sounds, marketing a candidate or platform has much in common with marketing anything. At the core of effort is a brand that needs to be defined, positioned and …

When a “Safe” Approach Really Isn’t

When a “Safe” Approach Really Isn’t

We have an experiment for you. Look at ads, websites or brochures from ten or a dozen financial services companies. Cut out the marketer’s brand, put them aside for a day, then go back for another look. Can you match the content with the brand? Probably not. There is a certain similarity among the communications. …

The Trump Brand and the General Election: A Line Extension or a New Product Category?

The Trump Brand and the General Election: A Line Extension or a New Product Category?

Like most of us, Gregg Sibert and Jeff Ewen have been closely following (and occasionally enjoying) the unfolding spectacle of the 2016 Presidential campaign. Cynical as it sounds, marketing a candidate or platform has much in common with marketing anything. At the core of effort is a brand that needs to be defined, positioned and …

Silver Communications


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