Our Capabilities: Full-service branding and marketing communications

Branding and Positioning

Fortune favors the prepared mind. It also favors the prepared brand.

You can’t connect with new customers if you’re not even in the consideration set.
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Digital & Print Advertising

“Nobody reads ads. People read what interests them, and sometimes it's an ad.”

Ad legend Howard Luck Gossage hit on a fundamental truth, one that appears to have been forgotten by all too many ad agencies.
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Digital & Print Collateral

“The impact of your collateral may be controlled by your competitors.”

Your digital and print collateral won’t be seen in a vacuum.
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Web & eMarketing

“Your website is your prospect’s first stop.”

If it doesn’t get you in the door, you’ve lost an opportunity before you even know it exists.
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Our Convictions: The four "musts" for every brand and communication

Engage Your Prospect

Job #1 is to draw prospects into your marketing communications, and engage them with your message.
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Position Your Brand

Where is your brand positioned in your prospect’s mind? Does he or she have accurate perceptions of what you do and how well you do it?
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Inform Your Audience

Information may be the greatest overlooked opportunity in marketing communications.
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Motivate Your Prospect

Make it easy — even irresistible — for your target audience to engage with your company.
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Our Process: Disciplined, iterative, driven by your business strategy

Our Clients: A broad range of financial and professional services companies

Silver Communications